Speaking Engagements
Lawson speaks mostly within the landscape and garden center industries about topics related to technology. He's setting the vision for what a green industry company can be in the future. At the core of these businesses is serving the customers in their local markets. Lawson speaks passionately about how our industry can transform people's relationship with the natural world by smartly applying technology.
Upcoming Speaking Engagements
The Garden Center Show 2024
August 6-7th, 2024
The Garden Center Show is the premier event for independent garden centers and other specialty retail buyers. We bring together the brightest minds and hottest products in one place. To be held Aug. 6-7, 2024, in Rosemont, Illinois.
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2 Sessions:
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Using AI for Operational Automation: Learn how AI accelerates automation for businesses. It's early days for the generative AI technology, but those who are scrappy and try to implement various tools into their business will gain the first mover advantage, streamline their operations and secure their future.
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Using AI for Customer Service, Sales and Marketing: With generative AI being so good at writing, it's natural to implement it into conversations with customers - whether outbound marketing and sales or inbound customer service. Customers of garden centers still crave the human touch, so how can you provide that high touch experience while saving staff time? Find out in this session.
Recent Speaking Engagements
Chicago eCommerce Summit
October 13th, 2022
The Chicago eCommerce Summit is a boutique style of live event. It is a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers.
Our program is designed for high-impact impressions, sharing ideas, education and networking. The day consists of panel discussions, presentations, and one-on-one meetings across eCommerce strategy, marketing, operations, customer experience, payment, shipping, loyalty and more.
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Understanding the Top Technology Trends in 2022: eCommerce is an inherently technological field. Brands must be prepared to update their technologies and adapt new strategies in order to stay competitive in this market. Join eCommerce leaders as they discuss how they have implemented some newer technologies into their business strategies. Discussion will include: chatbots, social commerce, faster checkouts, geolocation, and more!
NALP Elevate Conference
September 19th, 2022
NALP's (National Association for Landscape Professionals) ELEVATE welcomes company owners and decision makers, emerging entrepreneurs, and management-level professionals to share ideas among peers and connect with green industry icons and disruptors.
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High Tech, High Touch: Use Technology to Deliver Better Customer Service: New technologies can help you build stronger customer relationships and deliver more business to your door. In this session, Chalet Nursery e-commerce manager Lawson Thalmann will show you how to leverage new technologies to get results. You’ll learn how data is used to personalize and automate client messaging, to predict needs and win additional business, and how sales reps can use technology to communicate with customers more efficiently and strengthen the relationship. If you’re short on staff and struggling to maintain customer relationships, technology can be the key to delivering high-touch service without adding work.